Cover of: Customize the brand | Torsten H. Nilson Read Online
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Customize the brand make it more desirable and profitable by Torsten H. Nilson

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Published by Wiley in Chichester, England .
Written in English

Subjects:

  • Brand name products.,
  • Trademarks.,
  • Market segmentation.

Book details:

Edition Notes

Includes index.

StatementTorsten H. Nilson.
Classifications
LC ClassificationsHD69.B7 N453 2003
The Physical Object
Paginationxi, 179 p. :
Number of Pages179
ID Numbers
Open LibraryOL3777472M
ISBN 100470848227
LC Control Number2003542830
OCLC/WorldCa50301864

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